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How do Real Estate Agents get paid…Where the commission goes in a real estate transaction

There are many questions surrounding how agents get paid, what they get paid, etc.  It is a common curiosity of the general public and I think that it is important to inform folks of what we make, how we make it, and where it all goes.  These are largely examples and of course there are exceptions to the “rule”, but here is my best shot at laying it out there.

How a Real Estate Agent gets paid:

First, real estate agents are paid commission only.  That means no salary, no benefits (health insurance, etc), no company car, no expense reimbursement.  Additionally, we are not employees of a company, we are independent contractors, so that means higher taxes (self-employment taxes are higher) and quarterly taxes must be filed.

Second, in most cases, agents commission is split in some way with their broker (the agency with which their license is affiliated).

Lastly, to a varying degree (often depending on how much they pay their office in the way of fees or commission split), agents pay for all or nearly all of their own business expenses and marketing.

Where the commission goes:

In general, agents have some sort of commission split with their own broker and with the cooperating broker (this would be a buyer’s agent if one exists in the transaction).  What that means is when a listing is taken at (for example 6%), 3% stays with the listing side, and 3% will go to the selling (buyer’s broker) side.

The 3% paid to the listing broker is then divided between the brokerage and the listing agent…to the tune of anywhere from 50-50 to 90-10…in some cases an agent keeps 100% but pays a large office fee to the agency. To split the difference, we will use the example of a 70-30 split (70% to the agent and 30% to the brokerage firm).  That 70% to the agent is what is used towards marketing, operating expenses, insurance, taxes and then profit for services rendered (the amount the agent takes home for their family to live on).  Of the 30% to the brokerage, much of it goes to their own operating expenses, and the large scale national marketing that it takes to properly market listings through syndication partners.

If on the buyer’s side, the 3% will be split similarly as to the listing side, but the agent expenses are more for time (often outside of normal business hours) expended, gas and other operating expenses just to be able to legally operate.  So actually, the listing agent spends more money, but makes the same amount as the buyers agent.  But often the buyer’s agent expends more time.

So while to a seller, 6% may be a large amount of the total sales price that they are paying, when you break it down, most of it goes towards the cost of doing business and the marketing of their home (if done properly and by a professional).

What are some of the expenses a Real Estate Agent has?  I’m glad you asked…

Licensing Fees, Continuing Education Expenses, Association Dues/Fees, Multiple Listing Service Fees, Lock Box’s and fees to have lock box access, Signage, Fliers, Post Cards, Postage, Desk and/or Office Fees, Fuel costs, Websites, Online Marketing, Services such as photography, sign installation, in many cases an administrative assistant and/or showing/buyer’s agent, paper, ink, toner, all technology, and the list goes on.

What do agents actually do?

Open houses, calling prospects, following up with agents and potential purchasers or listing agents (depending on what side you are on), preparing (and paying for) marketing, meeting with clients to go over offers, feedback, etc, driving clients around to look at homes, preparing contracts, negotiating contracts, keeping timelines, knowing the laws that protect and govern the process, put out “fires”, manage the process, refer (and often pay for or at least coordinate and/or meet with) contractors and service professionals, know the market to properly price, show and sell homes, prepare comprehensive comparative market analyses and more…

And what does all of this offer a buyer or seller?

A professional who knows the process, knows the market, has the access and ability to show the available homes or market the home in a way that attracts as many purchasers as possible and advocates on your behalf for your largest investment (in most cases).

**Not all agents are created equal.  There are agents who stick a sign in the front yard and you never hear from them again…those also happen to often be the ones who are willing to discount their commission.   But this is why hiring an agent should be based on more than just the commission, it is what they will do to sell your home.  At the end of the day what is the difference in a percent or two in commission if your house ultimately sells for less.

Hope this provides some helpful insight!

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Should you ask a Realtor to reduce their commission?

I posted this a while back and thought it was worth a re-post :). One thing to add though is…if an agent can so easily be persuaded by you to reduce their commission (which by the way is their own livelihood because realtors aren’t paid a salary), how much negotiating do you think they will do on your behalf when selling your home for the best price and terms. Something to consider. Happy selling!

Kfoley Homes by Kristen Foley, REALTOR®

Well, I think you know what I am going to say…NO!  What else were you expecting from a Realtor? 🙂

Here is the reason for my emphatic “no” though and why you should think twice before asking for a reduced commission.

1) If the agent is worth their “salt”, they will prove to you why they deserve their full brokerage fee (which by the way is decided by each broker).  If they don’t prove it to you, interview someone else.  Don’t ask the person who didn’t wow you if they will take 5% instead of 6% if they are asking for 6%…if they don’t make you believe they can do it, you probably aren’t going to be happy with them after they have had your house on the market for 100 days regardless of the fact that you are paying a reduced rate.

2) If the agent shows…

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“Moving Up”…Things to consider

Here are some things to consider if your are thinking of selling your existing home and moving “up” into a larger, more expensive one.

  • Interest Rates: Mortgage interest rates are at all-time lows now, making a home purchase more affordable, but that’s not always the case. Contact a reputable mortgage lender to find out what rates you would qualify for and use that as a starting point.
  • Income: In most cases, moving to a better home will increase your monthly mortgage payment. Examine your budget to determine if you can afford higher housing costs, and if so, what your upper limit is.
  • Home Equity: How much equity do you have in your current home? If it is a considerable amount, the profits from the sale of your home can be applied toward your new mortgage, offsetting the typical increase in monthly payments.
    There are other things to consider, so make sure to contact a loan officer or financial expert to discuss your financing and payment options so that you can outline a plan to get into the home of your dreams.
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Comcast…get with the program!

Hi All,

I now understand why Comcast can’t keep customers.

Why do they tease you with a promotional price for a package…get you hooked…and then jack the price up?!  Then, when you ask them to honor the original price, they act like you have 3 heads…

Not to mention if you threaten, the person in the retention department tells you what you want to hear to hook you in again and then the next person you speak with to renew your plan acts like the person from the retention department was on crack to tell you that because “it just  can’t happen”.  I can’t take the poor service and mediocrity any more.  Now that Verizon Fios is in town, they have gotten a little better, but if they don’t want to have to deal with upset customers anymore why don’t they just get a price and stick with it….enough with all of this promotional rope you in stuff…it is very difficult for customers to be excited about paying 1/3 more per month for the same package they were getting before.

Anyway…just a suggestion…

I am finished complaining now… 🙂

Happy Tuesday!

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Follow the Money

Hi All…just a reminder to those who haven’t bought a home in a while or to those who have never bought a home…

When you are closing on a home, there are a few things that you need to know about how to transfer money and what to bring to the closing table.

First:

The money must be either: 1) Wired to the settlement company prior to closing (preferred) OR 2) Brought to closing in the form of a certified check (so that it is just as good as cash)….DO NOT, I REPEAT DO NOT bring a personal check…you will not close.  Also if it is any sum over $10,000 in cash it must be reported to the IRS, so don’t bring cash…either way, it is hard to track cash…just don’t do it

Second:

If you are moving money between accounts, make sure to keep a record of how much and from what account to what account.  For Example:

You have money in stock that you will liquidate to pay for the down payment and closing costs…once you liquidate it, it is sitting in a money account with the stock management company.  You want to move this into your checking account where you will then disburse it to the settlement company.  You can do this a few ways…you can write a check from yourself to yourself then make a copy of both the check and the deposit slip then once it has posted save the activity statement showing the deposit.  OR you can wire it from yourself to yourself and just save a copy of the completed wire transaction and save the activity statement as noted above.  Or…you can just wire the money directly to the settlement company from the stock account.

The reason you need to keep good records of what is going where is because the lender must know where your money is coming from.  Some lending programs have limits on whether or not you can accept a “gift” to help with your down payment (and how much).  If the lender doesn’t know where the money came from then they will consider it a gift and that could possibly mess up your financing if the lender has these limits and you didn’t tell them you were getting a gift.  Additionally, if you are receiving a “gift”, the lender needs to know and there are often “seasoning requirements” meaning the money has to have been in your possession for a certain length of time and there needs to be record of it being deposited into your account.  This is something to speak with your lender about when you are discussing the details of your loan…requirements vary from lender to lender, so make sure to ask.

Don’t get caught on settlement day with your pants down…stay in touch with your lender and Realtor and make sure your ducks are in a row.  Settlement will be delayed if this stuff isn’t taken care of.

Third:

Bring photo identification…they want to make sure you are who you say you are.

Hope this is helpful…:)

Happy Thursday!

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Moving Stinks!!!

Hi All…I am moving myself this week and I forgot how much I hate it.  I am reminded how my clients feel…overwhelmed, overworked and over tired!
Some tips…
1) Ask your mover if they give away free used boxes from their warehouse…this will save a good bit of money
2) You don’t have to purchase as much  packing paper as is suggested.  Use the nice clear/white packing paper for things like dishes and nice glass, ceramic and crystal pieces…but wrap everything else that needs wrapping in newspaper…also, use towels, blankets, pillows and other things for cushion in boxes
3) Dont do it 2 days before the move…you will pull all of your hair out…….also…don’t start 2 or 3 weeks before…because then you will be living in boxes while you wait…it really doesn’t take that long to move.  My suggestion would be to start 1.5 weeks prior.  If you are moving on a Monday for instance, start backing on the Saturday the week before the move, this way you get that whole weekend, the next week and the weekend prior to the move…PERFECT!
4) If you are just moving a few miles away…don’t pack your clothes or paintings, etc…just move them yourself prior to the movers coming….which brings me to number 5
5) IF YOU CAN HELP IT…do not move the day you close on your house…schedule your move at least a day or two after to give you time to move small preliminary items that you don’t want to bother packing or paying the movers to move.
6) Make sure to forward your mail at least a week before the move…it takes 7-10 days to start forwarding
7) Don’t forget to call the utilities companies and make sure to have the utilities switched into your name prior to the move…you don’t want there to be an interruption in service because then you will have to pay all of the set up fees again.
I am sure there are some more great tips…so if anyone reads this and wants to add something, please feel free!
Happy Saturday!